A few years ago, Hobby Japan (which usually only produces exclusive figures) announced a collaboration with Alter for their Hyakka Ryouran project, which eventually led to both some stellar figures and a really tacky anime. Designs were done by the famous illustrator niθ, who is known for his elaborate outfits, and it seems like they are at it again!
This time the project is called “7 Sins” though I have no idea why as the characters are not really personifications of the 7 sins. They are the 7 princes of hell instead that are sometimes associated with the sins: Lucifer is Pride, Leviathan is Envy, Satan is Wrath, Mammon is Greed, Beelzebub is Gluttony, Belphegor is Sloth, and Asmodeus is Lust. However, Leviathan is a sea monster and Lucifer is an angel so it is a bit odd that they are all “devils”–I blame that on the confusing history of Demonology, though. They are drawn as women both busty and flat-chested which you can check out in the gallery. As you’d expect from niθ the designs are stunning, and I think these will make some killer figures.
Unlike last time, Hobby Japan is pairing up with Orchid Seed for this project. I think they are a better choice than Alter after looking at the designs, as demon girls are something Orchid is very good at (plus we get the added bonus of cast-off). The figures will most likely be a mix of regular and exclusive releases, but I know this is definitely one line I will do anything to complete!
[via the 7 Sins site]













I like Lucifer and Beelzebub’s designs; hope they come out well.
I am confused as to the lack of a toilet for Belphegor. could be promising though
So it’s just girls with horns? I can dig it.
Some of the designs look promising (Satan, Lucifer… wait, aren’t they the same person?!) but others are kinda meh. Belphegor’s design is pretty amusing, wonder how that’ll translate.
Satan isn’t actually an individual entity, it’s a title given to whoever is opposing god at a point in time–it’s been given to Beelzebub, for instance. Not exactly sure which Satan this is supposed to be, but Lucifer is an angel anyway so they aren’t exactly the same.